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2024 Trends / Digital Lavender

Introducing one of the hottest trends for 2024, the evolution of the near-obsession with nudes - take this as your introduction to Digital Lavender. Yes, it's a thing!


Words by Tessa, head stylist at Penn Creative Collection. Images by Nicola Streader Photography



As the head stylist at Penn Creative Collection, I wanted to share some insight into upcoming style trends for weddings and events in 2024. We’re seeing strong colour themes coming through for weddings in 2024. With Digital Lavender, signifying stability, serenity, and digital escapism, it will be a major leader and here’s how to incorporate it.

We’ve all found ourselves in a state of digital escapism. As we take more and more inspiration from digital platforms, the desire to create a picture-perfect wedding has become stronger than ever!


Digital Lavender is described by major trend forecaster WGSN, as being a gender-inclusive colour which promotes self-care rituals and offers a sense of stability and balance. Their research suggests that colours with a shorter wavelength, such as Digital Lavender, evoke calmness and serenity. They expect this imaginative colour to converge across virtual and physical worlds throughout 2024.

With a strong message behind the colour, there are many ways in which it can be incorporated. I will talk you through how best to incorporate Digital Lavender, to create the most style-led look.


Keep most of your styling neutral and bring in tones of Digital Lavender. Keeping a neutral, but not all-white, backdrop will build warm tones and will highlight the prominent colour. Using a mix of lavender tones will help to create a more cohesive palette. Through the floral tones, designed stationery and tapered candles, it will be easy to source a tonal palette within the lavender spectrum. But also think about where else you can introduce the colour. A pop of lavender within your eye makeup look, as created by Tara Sanger Makeup, a scatter of beads within your headpiece or a pearly lavender nail colour, it’s these details which will bring the whole look to life.

This colour trend ties in effortlessly with the no foliage or bleached foliage look we have seen coming through over the last year. Keeping your collection light and choosing only a few select floral types will create the perfect look. Bring in ivory and lavender roses, such as Avalanche, Earl Grey and Bounty Way. I would also incorporate a mid-tone, lavender/blush rose such as amnesia to create depth within the floral collection. Finish the look with a Phalaenopsis or Anthurium Orchid, which will create structure within the arrangements. These can also be used singularly or in pairs, within a statement vase, to mix amongst the arrangements, again creating depth and texture within the set up.


Not only will we see the influx of Digital Lavender in next year’s wedding trends, but we will also see more alternative dress trends. We have seen in the introduction of separates over the last few years, but mini dresses and mini skirts are on the rise. Designers like Lauren Francis Bridal, are introducing retro glam minis influenced by 60s fashion and brides are loving it. If a mini is too bold for you, then choose it for the evening and introduce some sparkle through your accessories. Or perhaps opt for a hair re-style adding a statement bow as seen from Ashley Wild Bridal, and create the ultimate 60’s Bardot look, with Hollywood waves styled by Rachel Netherway Hair.

You’ll also want to capture the finer details, such as your accessories and your chosen hair and make-up styles. Perhaps introducing a floral backdrop to the ‘getting ready’ part of your day, will set the scene for a magazine-worthy wedding. Surrounding yourself throughout the day with florals, reflecting on your chosen look, and bringing them in throughout your morning preparations will only enhance your photography. Photographers and videographers like Nicola Streader Photography and Sam Cook Photo, will have a passion for detail and high-end styling. All these elements, that you have spent time considering and perfecting with your designers and suppliers, will be invaluable to creating the most fashion-forward and refined look, which will then be perfectly captured and preserved for getting lost within your own digital escapism, in years to come.


The Team:

Accessories Ashley Wild Bridal

With thanks to Model Chrissie Campone





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