Luxury bridal brand UNBRIDLED unveils COLLECTION IV, a confident and considered evolution of its design language—one that speaks directly to fashion-led retailers seeking elevated product, versatility and margin-smart storytelling.

wed2b, the UK and Europe’s largest and fastest-growing bridal retailer, announces the opening of its new Birmingham Central store on Wednesday, 14th January 2026.

Bridal Week is evolving with a fresh look, a fresh vibe and a fresh London stage. Registration is open, and your front-row seat to the future of bridal awaits.