The international bridal industry is celebrating a major milestone as European Bridal Week has been honoured with two prestigious titles at the LUXlife Global Wedding Awards 2026.

Luxury bridal brand UNBRIDLED unveils COLLECTION IV, a confident and considered evolution of its design language—one that speaks directly to fashion-led retailers seeking elevated product, versatility and margin-smart storytelling.

wed2b, the UK and Europe’s largest and fastest-growing bridal retailer, announces the opening of its new Birmingham Central store on Wednesday, 14th January 2026.