wed2b opens new Birmingham Central store, marking first store launch of 2026

wed2b, the UK and Europe’s largest and fastest-growing bridal retailer, announces the opening of its new Birmingham Central store on Wednesday, 14th January 2026.

This launch marks wed2b’s first store opening of 2026 and further strengthens its presence in the Midlands. Birmingham Central becomes the brand’s third store in the Birmingham area, joining existing locations in Shirley and Wednesbury, making wed2b even more accessible to brides across the region. The new opening also represents wed2b’s continued growth, bringing the retailer to 41 stores across the UK and 61 across the UK and Europe.

wed2b is known for redefining the traditional bridal shopping experience by removing pressure, long lead times and high price points. Brides are invited to browse freely, try on a wide range of styles and take their dress home the same day, with no appointment required. All dresses are available off-the-peg in sizes 6–30 and priced between £499–£999,

Todd Cassidy, wed2b Managing Director, says, "We are so pleased to have secured a fantastic store in the heart of Birmingham city. Additionally, wed2b is in expansion mode and looking to open more stores in the UK."

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