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Milk, Bread and… A Wedding Dress?

Our WINbox has been buzzing since the announcement that Sainsbury's is to launch a wedding dress collection as part of their Tu clothing range. We have spent many years extolling the virtues of the brick-and-mortar bridal boutique through all kinds of campaigns that have come and gone.

Wedding Industry News' editor Rachel Southwood spoke to National World's Marina Licht about how nothing can replicate the experience of buying your wedding gown from a wedding dress shop and not off the peg or on the high street.

In the feature, Rachel says:

“Nothing can replicate the experience of finding your dream dress - potentially one of the biggest purchases of your life - with an experienced stylist who has the experience and expertise to find you the dress that will have you looking and feeling your very best for the biggest day of your life.”

Read the story here

There's no denying that cut-price gowns have their place, as Rachel goes on to say:

“Wedding dresses have long been available to buy off the peg or on the high street, so I don’t see how the Sainsbury’s range is any different. These dresses have their purpose – maybe a trash-the-dress shoot, a same-day elopement or even for use on stage by a cash-strapped drama club. However, I would never recommend that a bride buys her bridal gown from anywhere other than a bona fide, bricks-and-mortar wedding boutique.”

On our consumer platform The Bridal Buzz, we will continue to champion bridal boutiques and vow never to recommend an online or high street alternative, simply because we feel very passionate about this matter!

Please tell us your thoughts below... or get in touch by DM @weddingindustrynews or on Facebook or by email to:


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