Registration opens for Europe’s coolest buying event - Bridal Week London

Bridal Week is evolving with a fresh look, a fresh vibe and a fresh London stage. Registration is open, and your front-row seat to the future of bridal awaits.

From 22–24 March, Bridal Week returns to London in an exciting new location at The Truman Brewery, Brick Lane.

Set in the heart of Shoreditch, this flagship event is designed for the modern bridal boutique and brings together some of the biggest, boldest and most beautiful names in the bridal industry. London’s influence on global fashion is undeniable, making it the perfect home for the industry’s leading trade event. As Shoreditch also thrives on creativity, diversity and innovation, it is only fitting to reunite designers, buyers, press, editors and influencers from across the world in London’s East End.

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Renowned for attracting the industry’s most sought-after labels, Bridal Week will present an exclusive edit of international designers showcasing their latest collections. Attendees can explore new season styles from names such as Allure Bridals, Casablanca, Essense of Australia, Freda Bennet, Jesus Peiro, Justin Alexander, Maggie Sottero Designs, Morilee, Paloma Blanca and Veni Infantino, with many more designers to be announced soon.

The venue’s versatile layout allows the exhibition to adopt a showroom-style format, creating a more immersive and carefully curated environment that encourages meaningful connections and inspired buying. From established heritage brands to emerging talent, Bridal Week offers retailers the opportunity to find next season’s must-have collections all under one roof, simplifying and enhancing the buying process.

Beyond the show floor, the event’s new city-centre location offers the perfect chance to explore Shoreditch. Known for its urban edge, the area is packed with stylish cocktail bars, acclaimed restaurants, cultural hotspots and vibrant markets, which make it a destination unlike any other.

In the words of Event Director Alex Butler, "it’s time to rip up the rulebook" – so Bridal Week can’t wait to welcome you to their new neighbourhood.

Registering for Bridal Week is quick and simple:

• Register using the link below.

• Add your team members to your registration for easy group entry.

• Present your confirmation email on arrival to collect your passes.

REGISTER NOW

Bridal Week is a trade-only event. Boutique owners can register for Bridal Week by visiting bridalweek.com. Although not able to attend, brides can follow @bridalweekofficial for exclusive interviews with designers and an insight into the trends that will be hitting stores next year.

Bridal Week London 2026 will take place on Sunday 22nd March, Monday 23rd March & Tuesday 24th March at The Truman Brewery, Brick Lane, London, E1 6QL. 

Social: Bridal Week @bridalweekofficial