Dessy Group SS 2026 Preview

The Dessy Group, a long-standing leader in bridesmaid and occasion wear, is setting the tone for the upcoming wedding season with its highly anticipated Spring 2026 Bridesmaid Collection. Known for blending timeless sophistication with modern style, the new collection offers fresh, fashion-forward designs that are guaranteed to resonate with today’s brides and bridal parties. Take an exclusive peek at the upcoming collection here...

Fresh Styles for the Modern Bridal Party

The Spring 2026 Collection brings a curated mix of romantic detailing and contemporary design, creating versatile options that flatter every bridal vision. Retailers will discover:

• Effortless Elegance – Think clean, streamlined silhouettes paired with soft, feminine touches for a refined yet modern feel.

• On-Trend Colour Palettes – From soft pastels and sun-washed tones to bolder shades perfect for standout moments, there’s a colour story to match every theme and season.

• High-Quality Craftsmanship – Luxurious fabrics and precise tailoring continue to be the hallmark of Dessy, ensuring dresses that look and feel exceptional.

Why Retailers Should Pay Attention

Bridesmaids' fashion is evolving rapidly, with bridal parties now leaning toward individuality and personality. The Spring 2026 collection caters to this shift, offering mix-and-match options that create a cohesive yet custom look for each wedding.

Retailers can look forward to:

• Broad Appeal – Inclusive sizing and universally flattering fits that cater to every shape and size.

• Proven Sell-Through – Dessy’s trend-driven yet timeless designs mean dresses that sell consistently well across a range of markets.

• Retailer Support – With robust marketing materials and promotional assets, the Dessy Group ensures its stockists are equipped for success.

A Smart Addition for 2026

With a reputation built on quality and a pulse on what modern bridal parties want, Dessy continues to set the benchmark in bridesmaid fashion. The Spring 2026 preview confirms that this season will be all about personalisation, elegance, and wearability – making it an unmissable opportunity for retailers preparing their 2026 inventory.

The Spring 2026 season is set to be a winning one with Dessy.

View the new collection at Harrogate Bridal Week this September, stand A24/30.

Find out how your boutique can benefit at dessy.com