Patricia Barclay Bridals launches fresh new marketing, social media and branding alongside the launch of her new Flagship store. She has been designing wedding gowns for nigh-on 20 years but this autumn sees the launch of her eponymous label, Patricia Barclay Bridals. Recently we spent time with Patricia as she stormed Bridal Week Harrogate, seeking to collaborate with savvy boutiques in the UK and internationally.
And now, as the brand develops, evolves and settles into its rightful position in the bridal industry, we applaud the impact Patricia Barclay Bridals is already having, with fresh new marketing, social media and modern new-look branding.
INTRODUCING NEW FLAGSHIP STORE - ISOBEL FLORENCE BRIDAL
This autumn also saw the launch of Patricia Barclay Bridals’ flagship store, in the beautiful Scottish Borders. Isabel Florence Bridal is an established and well-respected boutique with plenty of space, enthusiasm and the sound business background needed to carry and promote the Patricia Barclay Bridals’ collection.
Award-winning Isobel Florence is a beautiful boutique, which can be found in the town of Dalbeattie in the Scottish Borders. It is a true family affair, with Julie at the helm, assisted by her husband King, Julie’s daughter Yasmin and finally consultant Stephen. We caught up with founder Julie King to find out more: “Starting in 2015, Isobel Florence was originally a small salon known as Brides and Belles that re-sold pre-owned gowns from local brides. Owner - Julie Wong - retired from nursing to care for her parents, which she did until they passed away.
Not wanting to return to nursing, she started the business because she wanted to offer an exceptional bridal experience for all brides, even those who didn’t have a big budget. She herself didn’t have a lot of money when she got married, and never really got that ‘yes’ moment. The business grew year on year, and eventually, Julie started selling new dresses and moved to larger premises. The business eventually rebranded to become Isobel Florence Bridal, named after Julie’s mum, who never got to have a wedding dress when she was married.”
How did you first hear about Patricia Barclay?
We first met Patricia at Bridal Week Harrogate this year. We were walking past her stand, and her stunning gowns caught our eye!
Is this the first time you have been a flagship store for a brand?
What is it you like most about Patricia Barclay Bridals?
Patricia Barclay Bridals offer a really unique service, in that as well as having a beautiful variety of gowns that are modern classics, there is also an understanding of each bride being unique, and Patricia offers personalisation and customisation on gowns so that every bride can really feel like a dress is her own.
Have you got a favourite dress from each collection?
It's hard to choose just one. We absolutely adore the Gwyneth gown from the main collection. It's really unique and has a decadent feel about it. We're also huge fans of Halle, which is such a stunning and intricate design. We can see this one being a favourite for autumnal weddings.
How does being a flagship store work? What does it mean in real terms?
Being a flagship store means we are the home of Patricia Barclay Bridals. Our boutique will be the exclusive location of the full Patricia Barclays Bridal collection, rather than just having a few select samples from each collection. If there's a Patricia Barclay gown a bride wants, we'll have it. We're also the only boutique in Scotland and North England area to carry her gowns.
When are you expecting the first dresses in?
We hope to see gowns arriving in February, but we currently have a showcase of sample-size gowns in our boutique right now for a limited time until our gowns arrive.
How will you market the dresses to your brides?
We love showing off dresses on our social channels, particularly on Instagram and Facebook. We also do a lot of local wedding shows with suppliers in the region, so we'll be organising some catwalks, open days and designer events. We're also going to be attending National Wedding Shows so we can showcase our gowns to brides all over Scotland and North England.
Are you planning any designer days with Patricia herself?
Definitely. We're going to be working really closely with Patricia and getting her up in the boutique to help brides in person and really make their dress-buying experience extra sensational.
Which other labels do you stock?
We currently stock Randy Fenoli, Stella York, Eliza Jane Howell, Le Papillon by Modeca, Ivory & Co, Libelle Bridal, Hilary Morgan, Tiffany’s and Rachel Allan. We do mothers of the bride/groom from Gill Harvey, Irresistible, Veromia Occasions and Gino Ceruti, bridesmaids from Sorella Vita, Emma's Bridal and Hilary Morgan, and accessories and veils from a number of amazing suppliers.
What’s the price range in your boutique, and where does Patricia Bridals sit in that range?
Our Patricia Barclay Bridals are mid to high price range. Our dresses range from around £1000 - £4,000, with our average dress costing a bride £1500 - £1800. We also have an off-the-peg department with ex-sample dresses from £200.
Julie Wong from Isobel Florence said of the launch:
“Being a flagship store means we are the home of Patricia Barclay Bridals. Our boutique will be the exclusive location of the full Patricia Barclay Bridal collection, rather than just having a few select samples from each collection. If a bride wants a Patricia Barclay gown, we'll have it. We're delighted to be representing Patricia Barclay Bridals in this way.”
FOUR FABULOUS LABELS FROM PATRICIA BARCLAY BRIDALS
Designed for the traditional bride with a strong creative vision, the Patricia Barclay collection is super glamorous with a sassy edge. It boasts clean lines created with sumptuous satin and rich, elegant lace.
A collection of stylish separates, which can be mixed and matched to create the extraordinary dress of dreams. The collection features only the most luxurious fabrics and embellishments, creating elegant gowns that ooze couture sophistication.
Timeless, classic cuts, Lily Barclay dresses are demure and feature a beautiful combination of fabrics, including taffeta, matte and Duchesse satin, organza, chiffon and lace. Beautiful beadwork and intricate embellishments adorn Lily Barclay gowns.
Perfect for the fun-loving younger bride – a whimsical collection featuring pretty floral prints and soft chiffon, satin and delicate details. Colours are a feature of this gorgeous collection of gowns, with both brights and pastel shades aplenty.
Patricia told us: “My style is structured with support, it is all about the corset, like a building – get the foundations right, and it will support whatever you put in it or on it, I work from the inside out. If I ever look at a dress, I look at the inside first – it doesn’t matter how pretty it is on the outside,. A bit like the oak tree it is the roots that support the trunk and branches and then the leaves.”
For enquiries about stocking Patricia Barclay Bridals or for press enquiries, please contact:
Phone: 07542 169460
To find out more about the Patricia Barclay Flagship Store:
Call: 01556 610123
Isobel Florence, 61 High St, Dalbeattie DG5 4HA