As we stride into bridal buying season, we catch up with Claire and Tony Bromilow from leading bridal wholesale distribution agency, Abagencies to find out what's the latest from them and their incredible portfolio of designers and what they have been up to as they kick off another exciting year.
What does the average week look like for Abagencies?
In a word busy!
At the moment we are preparing for all the new 2025 collection launches.
We have meetings scheduled with our agents weekly to catch up and share any news regarding the collections etc.
Tony is often out on the road a few days a week, visiting our stockists meeting potential new stockists introducing them to our collections.
We spend time talking to our existing clients, catching up on how things are, how the market is for them and what their plans are for the year.
What's the latest NEWS from Abagencies?
Our most recent news is the latest addition to our team Rachel Iravani. Rachel has joined us to represent the Eddy K and MRFG ( Rembo Styling - Marylise and Carta Branca collections for Scotland. We have known Rachel for over 7 years since she started in the industry and we are excited to be working with her once again. We now have a team of 5 fabulous, dynamic agents on the road representing us and our collections and we are actively looking for an established bridal agent to cover the South. Please get in touch for details of this roll (below).
Rachel says "As a former bridal boutique owner who has spent more than 7 years building strong relationships across the Scottish bridal industry I'm excited to now be working with @abagencies as their Scottish rep for @eddyk_bridal, @rembostyling @cartabranca.antwerp and @marylise_bridal. Can't wait to see these brands flourish in Scotland"
Where and who will you be showing with this year?
"We are literally everywhere this coming season!"
FEBRUARY: We will be in Milan in February for the launch event of the Eddy K collections with invited stockists. Following that we will be in Amsterdam at the end of February for the Modeca, Randy Fenoli, Libelle Bridal and Herve Paris launch again with our invited stockists.
Randy Fenoli will be launching his new collections in person so we are inviting stores who would like to become a stockist of his amazing dresses to fly over to Amsterdam on the 25th - 26th of February.
MARCH: We will be attending the Rembo styling, Marylise and Carta Branca launch in Portugal.
We will be at Harrogate, Hall C with Modeca, Eddy K and the fabulous ladies from Halo & Co with their Perla collection.
APRIL: We will be in Barcelona where we will be meeting our stockists by appointment.
Last but not least, we are very excited to be attending the new look White Gallery in MAY on stand with Rembo Styling, Carta Branca and Marylise for their UK launch of the 2025 collections along with our sales agents.
Keep up to date with their events schedule here
To top it all off, Abagencies have launched their gorgeous new website, which will be kept up to date with events so you can keep track of this dynamic duo! www.abagenciesbridal.co.uk
So, how do bridal shops and brands get in touch?
Boutiques can contact us via email, Instagram, Facebook and our website where our entire portfolio of collections can be viewed. Oh and carrier pigeon!
They are now making appointments for all events so please get in touch to book yourself in. www.abagenciesbridal.co.uk
Office: 01204 534817 / Tony: 07962226543 / Claire: 07876089704
We can't wait to see this years gorgeous collections and follow you both as you build your brilliant bridal empire. We will be chatting to Claire and Tony on the Wedding Industry News Podcast in a few weeks so make sure you tune in for the latest updates before they head off for their spring tour...