There are so many different platforms out there, and it’s a full-time job to keep up with them all! With the launch of yet another platform to throw into the mix - how do we juggle them all? Remember that the secret to social media is frequency and consistency, and engagement is key… Focus on one platform a day and engage with your fellow professionals and clients. Like, follow and respond. You will find one platform you settle on as your fallback/go-to, but we still recommend having a presence on each.
TIP ONE: Use a consistent brand voice In today's digital age, having a solid and consistent brand voice across all social media platforms can make or break a wedding professional's success. A consistent brand voice helps to build trust and credibility with potential couples or customers. It also makes it easier for clients to recognise and remember your business.
It's essential to take the time to develop your brand voice and ensure that it is consistent across all your social media channels, including Facebook, Instagram, Twitter, and LinkedIn. This means using the same tone, language, and visual elements throughout all your profiles.
A consistent brand voice also allows you to stand out from the competition. By developing a unique personality for your business on social media, you can differentiate yourself from other wedding professionals who offer similar services.
Remember that your brand voice should align with your marketing strategy and target audience. By understanding who your ideal client is and what they value most in a wedding professional, you can tailor your messaging and create content that resonates with them.
TIP TWO: Collaborate, collaborate Collaborating with other wedding professionals on social media can benefit your business. By partnering with complementary suppliers, you can cross-promote each other's services and reach a wider audience.
For example, a photographer can collaborate with a florist to showcase their work together in styled shoots or real weddings. By tagging each other in posts and sharing each other's content, both businesses can increase their exposure and potentially attract new clients.
Collaboration also allows you to tap into new networks and communities. By working with professionals with different audiences than your own, you can expand your reach and connect with potential clients who may not have found you otherwise.
In addition, collaborating with other wedding professionals can lead to valuable partnerships and referrals. When you build strong relationships with suppliers in your industry, they are more likely to recommend your services to their clients and vice versa.
Collaborating with other wedding professionals on social media is a win-win situation that can help boost your business's visibility and reputation within the industry.
TIP THREE: Use hashtags
Hashtags are a powerful tool to help wedding professionals increase their visibility and reach on social media. Using relevant hashtags in your posts makes it easier for potential clients to find your content and connect with your business. Here’s how: Research popular hashtags like #weddingplanner, #bride and #weddingphotographer. By including these in your posts, you can tap into a larger audience of people interested in weddings. Use location-specific hashtags: If you provide services in a specific geographic area, be sure to include location-specific hashtags like #LondonWedding or #CornwallBride. This can help you connect with local clients who may be searching for wedding professionals in their area.
It may be simplistic, but the diagram below is what we thought was the best way of explaining how social media best serves the wedding industry, and an example of what to say on each platform.
Create custom branded hashtags: Consider creating a custom hashtag unique to your business. This can help build brand recognition and encourage clients to share their experiences working with you on social media. Don't overdo it: While using hashtags can be beneficial, it's important not to go overboard. Including too many hashtags in your posts can come across as spammy and turn potential clients off from engaging with your content.
Social media can be exciting and rewarding but also overwhelming. Contact us if you need a hand or would like to talk about social media support and a Content Creation Session with us email@example.com